Akio invests 7 million euros in the development of its Akio.Cx customer relationship platform

In the context of strong growth in the Customer Relationship market, Akio has announced a €7 million investment to finance the evolution of its omnichannel cloud platform. Objective: simplify an increasingly complex profession in order to improve customer satisfaction.

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On the 30 and 31 May, Akio will be present at the e-commerce event ‘Netcomm Forum’, in the French Tech area, joining the French delegation, which has been taking part since 2010.

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Customer experience: an original approach to communicate efficiently

Customer experience is all about bringing the consumer into the universe of the brand, providing a unique and unforgettable experience. One way of doing this is to understand and visualise the “customer journey” (the different stages of a customer’s interactions with a company/brand), and to identify what can be improved at each stage of the journey.

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