Showroomprive.com relates its cross-channel strategy
Created in 2006, Showroomprive.com is No. 2 for private sales in France. The website organizes private sales of big named brands for its members. It gathers a community of 13 million active members and registers 250 million euros of turnover. Showroomprive.com is a reference site for private sales and is expanding with a solid activity in international markets. Its unique portfolio and its high quality of customer relationship reinforce its strong brand positioning. Both the management and the project team decided very quickly to industrialize its customer interaction processes in order improve its reactivity.